P R E S S R E L E A S E
White Rose Coffee Roasters is among the Great Taste winners of 2019
Great Taste, the world’s most coveted food and drink awards, has announced its stars of 2019. Out of 12,772 products sent in from over 100 different countries, Pennine Tea and Coffee Ltd, Halifax, West Yorkshire was awarded a 1-star Great Taste award, which means judges dubbed it a food that delivers fantastic flavour for its White Rose Coffee Roasters Cattle Market Espresso Coffee Blend.
Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as a whole host of food writers and journalists,
Robert Cooper head roaster at White Rose Coffee Roasters, explains: “We have been growing our brand of Speciality Roasted Coffee and decided the time was right to put our roasting skills to the test with the discerning judges of the Great Taste Awards. We are delighted to have been awarded 1 Star for our Cattle Market Espresso Blend, providing recognition for all the hard work we have put into developing our roasting skills. We are looking forward to entering more of our Artisan roasted Speciality Coffees into next years Great Taste Awards.”
Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind tasting by hundreds of judges.
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is vinegar, granola, bacon or cheese being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.
Date: 21st August 2019
For more information: Robert Cooper, sales@pennineltd.co.uk or call 01422 347734
Great Taste Press Enquiries:
Amy Brice at Freshly Ground PR; email amy@freshlygroundpr.co.uk or call +44 (0) 7717 893123.
Notes for editors:
What is Great Taste?
Great Taste is the largest and most trusted accreditation scheme for fine food and drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.
Since 1994 over 146,000 products have been assessed. This year 12,772 products were blind tasted by panels of specialists: top chefs, food writers, influencers, food critics, restaurateurs and fine food retailers.
Great Taste ratings
3-star: Extraordinarily tasty foods – less than 3% of products are awarded a 3-star each year – don’t
leave the shop without buying it!
2-star: Above and beyond delicious – less than 10% of entries will achieve this rating
1-star: A food that delivers fantastic flavour. Approximately 25% of entries will achieve this rating each year.
What are Great Taste judges looking for?
They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.
How do they work?
Each team of three to four judges blind tastes around 25 products per session, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website, which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well-established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars. Any product that is deemed worthy of a 1-, 2- or 3-star Great Taste award is moved around multiple judging tables by a team of arbitrators before the final award is given. If judges feel that a product needs some adjustment, and is therefore not likely to receive an award, the food or drink gets a second chance on a referral table, where another team blind tastes and deliberates. For a Great Taste 3-star award, the vast majority in the room - which can be as many as 30-40 experts - must agree that the food or drink delivers that indescribable ‘wow’ factor.
What should consumers look for?
The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.
